This is the first mock up I created based on the idea of using the cinema sign as the header for the title of the poster. I am liking the use of the sign but the poster looks really vector based and i don't think this is the best style to use. I also like the lights in the background, this could be used in the background of the final poster design I decided to take forward.
This idea is using famous movie fonts. I do not think this approach will work. The target audience won't respond to this style of poster, as images is what catches their eye. The use of famous movie fonts could be used for the copy on the poster but I don't think the poster should be purely text based.
This is another typography based poster, again I do not think that this works. The overall poster is too bland and boring. Colour, objects and patterns are needed to attract the audience.
I like this idea, mixing photographs with illustrations. This idea would be photographs of famous objects that relate to films and have The Co-operative Film Festival printed on them.
Even though I do like this idea I do not think it is necessarily the best approach for the target audience
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